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Regions Bank Digital Audience Insights Strategist in Hoover, Alabama

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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Job Description:

At Regions, the Digital Audience Insights and Optimization Strategist has a deep understanding of data architecture, user behaviors and interactions to develop a holistic approach to inform optimization of site design and content, improve sales channel experiences, and lead search engine optimization (SEO) strategy. This position works alongside a cross-functional team of designers, content strategists, user researchers, developers, and marketers in developing a cohesive story through data, audiences, and content strategy across all stages of the consumer journey. This associate has an eye for detail and a mind that is both analytical and creative. This associate has experience taking a hypothesis-driven, data-centric approach with websites to inform audience-centered content, improve the user experience and drive return of investment (ROI).

Primary Responsibilities

  • Reviews and analyzes the qualitative data to further supplement the user experience and help zero-in on the most impactful and meaningful areas of potential

  • Builds hypotheses to champion a data-driven, test and learn approach to optimizing customer journey and user experiences throughout the funnel

  • Builds tracking and measurement strategies to ensure proper evaluation across data and audiences with pre-defined key performance indicators (KPI), beginning with the implementation of Adobe Analytics

  • Collaborates with cross-functional teams to analyze data, develop hypothesis, and implement experiments

  • Works closely with paid social and paid search teams to help drive platform integrations, page optimizations and content strategy

  • Serves as an SEO subject matter expert, setting strategic priorities and measurable goals to drive more users into the digital account opening funnel

  • Manages and prioritizes technology needs as it relates to SEO. Collaborates with product and engineers to effectively write and groom user stories

  • Recommends actions to maximize clicks, conversions, and lead generation efforts for organic traffic channels

  • Leads the presentation of test results and insights to senior management to ensure clear and concise communication of recommendations

  • Partners with stakeholders to understand business requirements and develop and document digital strategy to meet requirements

  • Creates relevant performance dashboards to communicate results and insights to relevant stakeholders

  • Creates visibility of customer journey from account opening to dropout across all channels to identify sales opportunities, improve customer experience, and reduce churn

  • Leads the team in continually optimizing performance of the Digital Banking channel, ensuring the right balance of revenue generation and customer experience/satisfaction

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.


  • High school diploma or GED

  • Seven (7) years of experience with SEO, translating data into actionable insights, digital marketing and website testing and optimization

  • Experience with Adobe Analytics, Google Analytics, or similar web analytics platform

  • Experience/familiarity with standard web KPI and measurement techniques for development and reporting KPIs

  • Demonstrated ability to synthesize information, prioritize efforts, and drive results with a strong sense of urgency and decisiveness


  • Bachelor’s degree in marketing, communication, or related discipline

Skills and Competencies

  • Proficient in Microsoft Excel and PowerPoint

  • Knowledge of data visualization tools, such as Power Business Intelligence (BI)

  • Knowledge of online and offline data environments

  • Strategic thinker with the ability to problem solve and develop a range of solutions on multiple issues

  • Promotes a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and encourage overall growth

  • Excellent collaboration skills and ability to influence cross-functionally without direct authority

  • Ability to manage and prioritize across concurrent tasks

  • Ability to work with multiple agencies to understand the full consumer journey stages and develop optimization recommendations

  • Problem solver with technical understanding and appreciation of data


Hoover, Alabama


About Regions

At Regions, our culture focuses on five core values that are a commitment to how we will do business:

  • Put people first

  • Do what is right

  • Focus on your customer

  • Reach higher

  • Enjoy life

Through these values, our mission to make life better drives our desire to improve and make a positive difference in the communities where we work and live through financial investments and volunteering.


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