Regions Bank Digital Audience Insights Strategist in Hoover, Alabama
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At Regions, the Digital Audience Insights and Optimization Strategist has a deep understanding of data architecture, user behaviors and interactions to develop a holistic approach to inform optimization of site design and content, improve sales channel experiences, and lead search engine optimization (SEO) strategy. This position works alongside a cross-functional team of designers, content strategists, user researchers, developers, and marketers in developing a cohesive story through data, audiences, and content strategy across all stages of the consumer journey. This associate has an eye for detail and a mind that is both analytical and creative. This associate has experience taking a hypothesis-driven, data-centric approach with websites to inform audience-centered content, improve the user experience and drive return of investment (ROI).
Reviews and analyzes the qualitative data to further supplement the user experience and help zero-in on the most impactful and meaningful areas of potential
Builds hypotheses to champion a data-driven, test and learn approach to optimizing customer journey and user experiences throughout the funnel
Builds tracking and measurement strategies to ensure proper evaluation across data and audiences with pre-defined key performance indicators (KPI), beginning with the implementation of Adobe Analytics
Collaborates with cross-functional teams to analyze data, develop hypothesis, and implement experiments
Works closely with paid social and paid search teams to help drive platform integrations, page optimizations and content strategy
Serves as an SEO subject matter expert, setting strategic priorities and measurable goals to drive more users into the digital account opening funnel
Manages and prioritizes technology needs as it relates to SEO. Collaborates with product and engineers to effectively write and groom user stories
Recommends actions to maximize clicks, conversions, and lead generation efforts for organic traffic channels
Leads the presentation of test results and insights to senior management to ensure clear and concise communication of recommendations
Partners with stakeholders to understand business requirements and develop and document digital strategy to meet requirements
Creates relevant performance dashboards to communicate results and insights to relevant stakeholders
Creates visibility of customer journey from account opening to dropout across all channels to identify sales opportunities, improve customer experience, and reduce churn
Leads the team in continually optimizing performance of the Digital Banking channel, ensuring the right balance of revenue generation and customer experience/satisfaction
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
High school diploma or GED
Seven (7) years of experience with SEO, translating data into actionable insights, digital marketing and website testing and optimization
Experience with Adobe Analytics, Google Analytics, or similar web analytics platform
Experience/familiarity with standard web KPI and measurement techniques for development and reporting KPIs
Demonstrated ability to synthesize information, prioritize efforts, and drive results with a strong sense of urgency and decisiveness
- Bachelor’s degree in marketing, communication, or related discipline
Skills and Competencies
Proficient in Microsoft Excel and PowerPoint
Knowledge of data visualization tools, such as Power Business Intelligence (BI)
Knowledge of online and offline data environments
Strategic thinker with the ability to problem solve and develop a range of solutions on multiple issues
Promotes a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and encourage overall growth
Excellent collaboration skills and ability to influence cross-functionally without direct authority
Ability to manage and prioritize across concurrent tasks
Ability to work with multiple agencies to understand the full consumer journey stages and develop optimization recommendations
Problem solver with technical understanding and appreciation of data
At Regions, our culture focuses on five core values that are a commitment to how we will do business:
Put people first
Do what is right
Focus on your customer
Through these values, our mission to make life better drives our desire to improve and make a positive difference in the communities where we work and live through financial investments and volunteering.