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Regions Bank Marketing Strategist in Birmingham, Alabama

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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Job Description:

At Regions, the Marketing Strategist acts as the primary marketing contact for business groups. Ensures implementation plans are place for programs and leads and development and management of major bank-wide promotional campaigns and targeted programs.

Primary Responsibilities

  • Understand business groups and its business objectives and acts as partner and advocate on business groups behalf

  • Represents Marketing by building usefulness, credibility and reliance on data driven marketing programs for business success

  • Articulates and advocates for program development needs and works with partners to ensure implementation and communication plans are in place for programs

  • Leads the management of major bank wide promotional campaigns and targeted programs

  • Develops and applies research/knowledge of competition around decisioning best practices to enhance overall performance of the program

  • Identifies customer sub-segments and targets for acquisition, increases wallet share and retention

  • Develop appropriate value proposition for the customer

  • Develop annual marketing plan and generate interim plans as needed

  • Set well defined goals and thresholds for programs and testing

This position is exempt from timekeeping requirements under the Fair Labor Standards act and is not eligible for overtime pay.


  • Bachelor's degree in a related field

  • Five (5) years banking and marketing experience

Skills and Competencies

  • Interpersonal skills

  • Ability to negotiate and influence others

  • Independent decision making ability

  • Ability to analyze and evaluate data and facts

  • Strong communication skills

  • Extensive planning skills

Position Type

Full time

Location Details

Regions Center - Birmingham


Birmingham, Alabama


About Regions

At Regions, our culture focuses on five core values that are a commitment to how we will do business:

  • Put people first

  • Do what is right

  • Focus on your customer

  • Reach higher

  • Enjoy life

Through these values, our mission to make life better drives our desire to improve and make a positive difference in the communities where we work and live through financial investments and volunteering.