Regions Bank Marketing Project Administrator in Birmingham, Alabama

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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Job Description:

At Regions, the Marketing Area Administrator provides corporate marketing support to associates located in the business unit or geographies across the bank's footprint.

Primary Responsibilities

•Internal and external integrated marketing strategies and communications development

•Assist with the management of marketing collateral, sales tools, direct marketing, web content, intranet content, and client communications and tools

•Ensures compliance and branding efforts among the regions are in line with Corporate

•Provides marketing support during grand openings, relocations and de novos

•Manages a marketing budget

•Ensures the Brandworks/Workzone system or in house system used to review all marketing materials is maintained and functioning

•Develops and implements Corporate disaster response marketing to support areas when requested

•Ensure timely communication of product initiatives and create collateral to support market strategy, as well as system change and integration

•May work with agencies for project initiatives

This position is exempt from timekeeping requirements under the Fair Labor Standards act and is not eligible for overtime pay.

This position designed to support a city.


•Bachelors degree

•Five (5) years of marketing and/or project management experience

Skills and Competencies

•Excellent communication skills

•Ability to handle multiple and small to large scale projects

The Marketing Project Administrator will oversee high level, go-to marketing strategies utilizing our subject matter experts including marketing strategists, media/messaging partners, analytics and campaign analysts. The position will monitor local marketing strategy lifecycle from inception, return on investment to scalability across similar markets.

Additional Preferences:

  • Marketing experience preferably in banking


Birmingham, Alabama


About Regions

At Regions, our culture focuses on five core values that are a commitment to how we will do business:

  • Put people first

  • Do what is right

  • Focus on your customer

  • Reach higher

  • Enjoy life

Through these values, our mission to make life better drives our desire to improve and make a positive difference in the communities where we work and live through financial investments and volunteering.