Regions Bank Marketing Incentive Administrator in Birmingham, Alabama

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored for a set period of time. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description:

At Regions, the Marketing Incentive Administrator monitors the overall marketing incentive programs. Defines marketing incentives qualifications requirements. Implements and supports existing new or changing inbound real-time marketing interaction strategies and rules which leverage marketing database systems and processes.

Primary Responsibilities

  • Defines detail marketing incentive qualification requirements

  • Maintains offer incentive inventory

  • Manages incentive qualification rules and arbitration across programs

  • Processes required incentive fulfillment based on incentive requirements

  • Supports definition of data processing flows required to support incentive requirements

  • Performs quality control on development and execution of incentive fulfillment

  • Performs intake, logging, management, research/investigation, resolution of requests and inquiries

  • Uses data mining to determine eligibility by comparing customer information to requirements

  • Informs branch and contact center by explaining procedures, answering questions and providing information

  • Reports and communicates inquiry queue and status updates on a regular basis

  • Acts as a subject matter expert

  • Works closely with cross-functional teams to resolve problems and determine effective corrective/preventative actions by analyzing and identifying probable causes

  • Troubleshoots and resolves moderately complex issues

This position is exempt from timekeeping requirements under the Fair Labor Standards act and is not eligible for overtime pay.


  • Bachelor's degree in Computer Science, Engineering, Mathematics, Marketing or a related field

  • Or a high school diploma with six years experience

  • Two years experience in Oracle or a similar database platform

  • Two years experience in Retail Banking

  • Experience with layered systems architectures and multi-tier solutions/designs

Skills and Competencies

  • Knowledge and understanding of databases (i.e., Oracle)

  • Proficient in writing Sequel (SQL)

  • Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint)

  • Excellent written, analytical, problem solving and verbal communication skills

  • Proven ability to troubleshoot and trace data throughout the architecture

  • Must be able to define problems, collect data, establish facts and draw conclusions

  • Ability to prioritize and manage multiple initiatives concurrently

  • Ability to define, document and communicate technical requirements


  • Experience using marketing principles, database marketing/management and customer relationship management systems

  • Customer support/service experience

Additional Preference:

  • Attention to detail


Birmingham, Alabama


About Regions

At Regions, our culture focuses on five core values that are a commitment to how we will do business:

  • Put people first

  • Do what is right

  • Focus on your customer

  • Reach higher

  • Enjoy life

Through these values, our mission to make life better drives our desire to improve and make a positive difference in the communities where we work and live through financial investments and volunteering.