Regions Bank Digital Marketing Administrator in Birmingham, Alabama
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At Regions, the Marketing Digital Administrator creates, executes and manages digital marketing content that drive brand awareness and customer conversion with measurable results.
Gathers, synthesizes, and applies digital insights to inform strategies
Manages the delivery of digital marketing to various audiences across multiple digital channels; channels include content, display and mobile
Communicates digital strategies to business partners and stakeholders when appropriate to ensure integration and support for programs and initiatives
Ensures alignment of digital media and messaging across all channels
Develops success metrics, and track performance against goals and budget. Leverage Media Mix Modeling (Marketing Evolution) and Cross-Channel Attribution (TBD) tools to provide reporting and optimization recommendations
Manages the digital tools and technologies and the methods by which the platforms can be used to effectively accomplish business objectives
Evaluates emerging technologies and provide thought leadership and perspective for adoption where appropriate
Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
Ensures digital strategies are executed within strict conformance with risk, security and other applicable standards and support the development of new standards for evolving channels
Manages media verification tools and the methods by which the platforms monitor digital media quality (brand safety, fraud and viewability)
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
- Bachelor's degree in Marketing or a related field
Experience in the oversight and management of media campaigns across several channels
Must demonstrate a deep understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video
Experience executing out of home, print, radio, and television campaigns
One (1) year working with a DMP with experience managing data and building audiences
Must demonstrate the ability to effectively communicate both technical and non-technical information between internal and external teams, combined with the ability to collaborate across functions
Finesse and ability to influence and build strong working relationships with colleagues at all levels, including marketers without direct nor extensive experience in paid media
Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized
Strong analytical skill set, capable of analyzing and reacting to digital performance data and its role within all media plans
Leverages digital tools in order to partner with the Inbound Campaign Operations team to execute digital ad being delivered by real time decisioning
Strict quality control metrics to ensure accuracy of digital content.
Regions Center - Birmingham
At Regions, our culture focuses on five core values that are a commitment to how we will do business:
Put people first
Do what is right
Focus on your customer
Through these values, our mission to make life better drives our desire to improve and make a positive difference in the communities where we work and live through financial investments and volunteering.